Henriksen joins NALP team
FAIRFAX, Va. — Missy Henriksen will be taking over as vice president of public affairs for the National Association of Landscape Professionals (NALP), forrmerly known as PLANET. Henriksen previously served as executive director of the Professional Pest Management Alliance (PPMA), which she resigned from last Thursday, April 16.
PPMA is the consumer education arm of the National Pest Management Association (NPMA). Its goals are to: 1) increase awareness among consumers of the value of professional pest management services; 2) protect the industry's reputation; and 3) increase the size of the consumer and commercial markets for pest management professionals.
“I will be creating the equivalent of the Professional Pest Management Alliance (PPMA) for (NALP),” she told PCT magazine.
Henriksen said she's leaving PPMA purely for personal reasons. “My decision to leave is bittersweet. I have loved working with the professional pest management industry and am proud of the work we have done to impact consumers' understanding of the industry; however, the opportunity presented by NALP was too good to pass up for my family and me,” she said. “I am really excited to be part of creating NALP's consumer outreach initiatives from the ground up. They have a great story to tell — I am excited to help get the word out!”
Henriksen has held the PPMA executive director role since March 2009, following the departure of Cindy Mannes. Mannes is currently the chief marketing and strategy officer for Arrow Exterminators in Atlanta.