Toro donates canned goods in social media campaign
BLOOMINGTON, Minn. – Toro recently donated 1,000 pounds of canned goods to a local food shelf, as the result of a social media campaign designed to demonstrate the lifting power of the new Dingo TX 1000 compact utility loader, while at the same time giving back to the community.
The “What Would You Lift?” campaign, which kicked off in February, asked customers to suggest what they would lift with the TX 1000, and narrowed the field down to 10 items. The company then asked followers through various social media platforms to vote for which one they would like to see the Dingo TX 1000 attempt to lift.
When voting closed on April 18, those items receiving the most votes for the lift included another Dingo compact utility loader, pavers, canned food and a boulder. Other creative suggestions included root beer floats, chocolate, paint, manure, a beehive and a vending machine. The lift event of the top-voted items was held on May 6 with the TX 1000 successfully lifting all items. Immediately following the event, the 1,000 pounds of canned goods were delivered to Volunteers Enlisted to Assist People (VEAP), a charitable organization with the mission of improving the lives of people in the Bloomington, Richfield, Edina and South Minneapolis communities. VEAP offers a wide range of services to help low-income people meet immediate needs and reach their long-term goal of stability. The canned food will be distributed to families in need in the aforementioned communities.
“All donations are not only much appreciated, but they also allow VEAP to maintain an inventory of quality, nutritious foods for clients.” said Lisa Horn, CEO of VEAP. “VEAP is grateful for Toro's partnership and the fact that The Toro Company was generous enough to include us in the recent social media contest speaks a lot to the character of the company.” According to VEAP, the donated food will help provide approximately 400 complete meals for low-income Minnesotans.
According to Toro, the social media contest had become dual purpose. While it was first designed to not only build awareness for the TX 1000, we were pleased with our social media audience by their many suggestions to give back to those in need and we embraced that opportunity. “We see it a privilege to be in a position where we can help enrich our community,” said Josh Beddow, marketing manager at Toro. “Although we wanted to spotlight our products through this social media campaign, the more important aspect is now being able to provide 1,000 pounds of canned food to those in need in our community.”